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About Principle Power

Principle Power is an innovative technology and services provider for the offshore deep water wind energy market. PPI’s proven technology, the WindFloat - a floating wind turbine foundation – enables a change in paradigm for the industry in terms of reduced costs and risks for the installation and operations of offshore wind turbines. Principle Power sells the WindFloat as a technology solution and acts as service provider to developers, utilities and independent power producers, being present from the overall system design throughout fabrication, installation and commissioning, and providing support to customers during the operation life cycle of the platform.

Principle Power's mission is to make the WindFloat the most competitive, safe, reliable and environmentally friendly technology for deep-water offshore wind projects while enabling global offshore wind markets to reach their full potential.

Commercial advantages for floating offshore wind that are uniquely facilitated by the WindFloat solution include:

  • Lower Costs and Risk in installation and operations – WindFloat allows for on-shore platform assembly, offshore turbine installation and major repairs, eliminates the need for specialized and expensive installation vessels, and has minimal environmental and ecological impact to the sea-bed;

 

  • Location and depth constraint mitigation – WindFloat allows arrays to be optimally located in deep water with varied underwater landscapes, accessing the higher quality wind resources while eliminating negative visual impact.

 

The breadth of experience, expertise, and proven track record of Principle Power’s management team are commensurate with the demands of a successful technology developer and service provider to the industry.  Principle Power has offices in key markets including the United States, Portugal and France and is active in offshore wind markets around the world. Based in the US, Principle Power is promoting adoption of the WindFloat globally. PPI’s major shareholders include EDP Ventures and Repsol Energy Ventures, in addition to several early investors and management.

 

 

   BOARD OF DIRECTORS   

 

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Management Team
Click on each team member for a brief bio.
João Metelo

Mr. Metelo has over 20 years of experience in the energy sector, having held several executive and leading roles with special focus in management, strategy and finance.  Mr. Metelo has been with Principle Power for close to 6 years, where he has led the implementation of its vision of serving the world’s population by harvesting the full potential of the ocean’s renewable energy. Prior to joining Principle Power, he was an Executive Vice President and previously Chief Financial Officer of EDP Renewables North America, having managed and raised several billions of dollars in financings and grants.  While working for EDP, Mr. Metelo managed several large M&A transactions such as the acquisition of Horizon Wind Energy from Goldman Sachs as well as multiple other transactions in renewables and conventional power plants and electric distribution in multiple countries. Earlier in his career he worked in finance with a focus on debt financing and management, namely loans, bonds, commercial paper and credit facilities programs. Mr. Metelo holds a Degree in Economics from Nova University, Lisbon and has completed an Advanced Management Program at the University of Chicago, Booth School of Business.

João Metelo
Chief Executive Officer
Steven Barras

Steven Barras is an engineer with 25 years of diverse experience in the Oil & Gas/Offshore/Subsea industry in key technical, technology and strategy areas. His expertise includes the development and implementation of deep-water floating platform solutions, including Spars, TLPs, FPSOs and semisubmersibles, encompassing the platform, mooring and riser systems and covering the design, construction and installation of these systems.

Steven Barras
Chief Technical Officer
Cornelius Drücker

Chief Operating Officer Cornelius Druecker is an engineer with two decades of experience in offshore construction and project management in the Oil & Gas and wind space. Prior to joining Principle Power, Cornelius was the Senior Vice President Project Management of Senvion. Earlier he built Senvion’s Offshore Project Management area and had overall responsibility for the strategic development of the Offshore Wind business.

Cornelius Drücker
Chief Operating Officer
Felipe Drukaroff

Felipe Drukaroff has worked for over 18 years in a variety of leadership roles within Finance, including SEC reporting, corporate finance, controllership and corporate development, over a nearly 8-year career with LyondellBasell Industries, one of the largest petrochemical companies in the world. Earlier in his career, Felipe spent over a decade at PricewaterhouseCoopers in both Europe and the USA.

Felipe Drukaroff
Chief Financial Officer
Ralph Sahrmann, Esq.

Ralph has 30 years experience as a trial lawyer and international corporate counsel. A 1981 graduate of the Faculty of Law, University of British Columbia, he was called to the Bar of British Columbia in 1982 and joined the litigation department of Lang Michener Lawrence & Shaw LLP, Vancouver. He became a partner of the firm in 1987 and in 1994 was appointed Chair of its litigation group. His clients included Canada Deposit Insurance Corporation, Diamond Fields Inc., shareholders of Bre-X Resources Inc., and other clients with high-stakes corporate, securities and financial institution litigation. In 1997 he left the firm to join StarCapital Corp., a Bahamas-based telecommunications company, as its General Counsel and Managing Director. Since 2002, Ralph has been engaged as international legal counsel or General Counsel for other private and public companies, including Finavera Renewables Inc. (Vancouver, listed TSXV) and Continental Gas Storage BV (The Hague, NL).

Ralph Sahrmann, Esq.
General Counsel
Aaron Smith

Aaron Smith is Chief Commercial Officer in charge of Business Development, Strategy, Commercial and Public Affairs. Aaron joined Principle Power in 2016 and was promoted to Vice President, Strategy & Commercial in 2018, with responsibility for guiding the company's strategic direction, driving economic competitiveness, and securing commercial value. Previously, Aaron was an Economist at the National Renewable Energy Laboratory, where he directed a portfolio of work designed to identify high-value R&D opportunities for land-based and offshore wind technologies, providing the U.S. Department of Energy with strategic decision support.

Aaron Smith
Chief Commercial Officer
Vice Presidents
Antoine Peiffer

Antoine is a passionate advocate for ocean renewable energy and offshore floating wind turbines. He has 10 years of experience in the global offshore floating wind sector at Principle Power, and has held a few leadership roles in Engineering and Business Development. His technical expertise includes the design and supply of floating foundations for the offshore wind industry.
 
Antoine is a graduate from the University of California at Berkeley under the Ocean Engineering and Naval Architecture program. He was the chair of the Northern California section of the Society of Naval Architects and Marine Engineers (SNAME) in 2017-2018.

Antoine Peiffer
VP, HEAD OF ENGINEERING
Seth Price, P.E.

Seth Price is a licensed professional engineer with a diverse career in offshore energy sectors spanning more than a decade. Seth brings a passion for the floating offshore wind industry after starting his career in offshore oil & gas engineering services. He brings about extensive project experience in floating hull and topside systems spanning from conceptual studies to detail design and fabrication management. Seth has managed diverse and multi-disciplinary engineering teams across a multitude of geographic regions. Seth has a Bachelors in Civil Engineering from Lafayette College and Masters in Structural Engineering from Texas A&M University. He is energized by strategic technology development and cultivating a happy and intellectually curious workplace.

Seth Price, P.E.
VP, HEAD OF TECHNOLOGY
Fausta Amaral

Fausta Amaral has over 20 years of experience leading Organizational Development and Transformation.  Fausta developed and implemented several major projects in the area of human resources within multinational companies like Hewlett Packard and Pepsico. She is passionate about sustainability and innovation and motivated by the challenge of building unique teams and businesses. 

Fausta Amaral
VP, People
Business Development
Cian Conroy

Cian Conroy is Business Development Manager for Principle Power, an innovative technology and services provider for the offshore deep water wind energy market offering WindFloat - its proven floating wind turbine foundation. Cian is responsible for business development activities related to Europe. Cian has been working in the UK’s offshore wind sector for over 10 years covering key areas such as the establishment and delivery of Phase one of the Floating Wind JIP. He graduated from the Michael Smurfit Business School at University College Dublin with a Master’s degree in Strategic Management

Cian Conroy
Senior Manager, Business Development Europe
David Edwards

David Edwards is a Business Development Manager at Principle Power. He is responsible for business development and partnership activities related to Japan and Asia. He speaks Japanese fluently and has over 15 years of experience working in Japan, including at leading companies such as Sony and NEC. He graduated from the Stern School of Business at New York University with a Master’s degree in Business Analytics.

David Edwards
Manager, Business Development, Japan and Asia
Ao Zhang

Ao Zhang serves as Business Development Consultant for Principle Power focusing on China market. Ao graduated from UC Berkeley with a master degree of Public Policy. Before leaving her home country for the US, Ao had worked as a business reporter and then news radio anchor for years in China National Radio with strong passion in combating climate change and analyzing energy policy. 

Ao Zhang
Business Development Consultant, China
 
 

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AIX

 

 

 

Emeryville

 

 


     

 

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